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Other Papers on :British Airways

Other Papers on :New media and online marketing

P/M/448. British Airways tickets online: which website to choose?

(2005, 1500 words)

The paper evaluates the effectiveness of two websites selling British Airways tickets describing the basic differences between them and providing a review of theories related to individual value systems, transaction costs, e-commerce, etc. Conclusions are made about the advantages of the websites from the companys and the customers perspective. Report is comparing www.britishairways.com and www.travelsupermarket.com websites.
 
   
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