P/M/447. Consumer behaviour in UK electricity market: switching supplier

The dissertation investigates the impact of competition in the UK electricity industry reporting on the consumer behaviour in the electricity market and investigating the causes and implications of switching electricity suppliers. The study provides a review of literature on the competition in the UK electricity market and the models of consumer behaviour. Hypotheses about consumers switching are formulated and empirically tested using qualitative and quantitative methods of primary research (questionnaires sent to consumers and a face-to-face interview) and secondary research. Conclusions are made about the validity of the hypotheses.