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Other Papers on :New media and online marketing

P/M/434. E-marketing vs. traditional marketing: upsides and downsides

(2005, 2000 words)

The paper compares face-to-face and virtual interactions between consumer and retailer from a marketers perspective. The advantages and disadvantages of each interactive media are discussed. Challenges of e-marketing related to security and privacy are argued.
 
   
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