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Other Papers on :Charity and Voluntary Industry

Other Papers on :Public Relations

P/M/432. Plan for Cancer Research UK: stakeholder relations

(2005, 3500 words)

The paper presents the profile of the Cancer Research UK charity organization covering its activities, stakeholders make-up and ideology; strategies in public relations (PR) with the local community, influential groups, news media, investors and government. Tactics for each group are recommended highlighting the importance of good stakeholder relations.
 
   
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