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Other Papers on :SME

Other Papers on :Marketing Theory

P/M/429. Marketing tools and techniques relevant for SME

(2005, 1500 words)

The paper discusses the importance of a positive market attitude in SME practices providing a review of literature on marketing theories. Marketing tools and techniques used in SME are identified; the relevance of traditional market planning, market research and networking for SME is argued.
 
   
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