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Other Papers on :Marketing Dissertations

P/M/426. Research Project. Children shopping for clothes: what influences their decision-making?

(2005, 6000 words)

The paper studies childrens buying behaviour providing a review of literature related to family influence on childrens shopping decisions and, alternatively, childrens influence on the family; the role of friends, media advertising, the Internet, etc. Primary research (questionnaire) is conducted within a focus group to identify key influences in childrens purchase of clothes.
 
   
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