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Other Papers on :Consumer Behaviour

P/M/425. Motives behind buying behaviour

(2005, 2500 words)

The paper seeks to identify what motivates consumer behaviour. The hierarchy of consumer needs is described; a study is conducted in two shopping centres (Bentalls Centre, Kingston and Treaty Centre, Hounslow) using the method of direct data collection (questionnaires) and interpretation. Motives for consumer decision-making are classified and described highlighting specific features of e-shopping.
 
   
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