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Other Papers on :Segmentation, Targeting and Positioning

P/M/39. Segmentation, targeting and positioning

(2002, 2000 words)

This report critically evaluates literature about market segmentation, discusses recent developments, advises on how to produce effective segmentation strategy, analyses the failures of market segmentation and ways to avoid them. Special accent is made on segmentation for industrial markets. Lastly use of positioning strategies for business markets is being explored.



 
   
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