P/M/37. Marketing planning, segmentation, targeting and positioning concepts and theories.

Conclusion: Good marketing planning will reduce possibility of failure and increase the chances of success. This is particularly true for a potential start-up as hope is not a method! A methodical and systematic analysis together with some creative and original thinking can create a successful marketing plan. Wing N Things, at this stage may decide not to pursue their idea any further. On the other hand, the evidence may support planning and then implementing a plan ƒ clearly the monitoring and evaluation stage will allow the company to improve its performance. Segmentation, targeting and positioning as part of the marketing planning process will focus the attention of Wings N Things on those aspects that will make them better or different in the eyes of the (business-to-business) customers.