P/M/36. Ethics in Advertising and marketing strategies

Ethics involve issues of human behaviour and human judgement applied in everyday situations. The subject of ethics arises in marketing and advertising frequently and careful consideration has to be given to it as if, handled poorly, the public backlash could be huge. Companies, in order to have the success they desire, must not only be able to sell a product or service, they need to be seen to adhere to high standards, both in the service offered and ethically. Everybody has their own standards of ethical behaviour, their own moral standards. During the last few decades, moral standards have changed; but basic beliefs people have are hard to influence.