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Other Papers on :Pharmaceutical Industry

P/M/352. Entering the Japanese pharmaceutical market

(2004, 4000 words)

The paper is devoted to the study of market entry strategies. The author proceeds from general definitions of business strategies on to a case study analysing the performance of Boots, a British pharmaceutical company, in the Japanese market. Political, economic, cultural and technological factors affecting the markets are discussed; modes of entering a foreign market are outlined. An overview of the Japanese market is presented; Boots performance is evaluated using SWOT analysis.
 
   
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