P/M/33. Report on EasyJet and the no frills (low-cost) airline market. Compares performance of EasyJet with Ryanair, Go! and Virgin

This report will look sequentially at four important angles of the airline industry, from a marketing perspective, which should allow us some insight into the low-cost airline industry. These comprise: the nature and of competition in the market and how competitive advantage is sought; an Industry analysis; a customer analysis; and finally a section detailing how PEST changes might affect the market over the next few years. The PEST analysis will focus heavily on the technological aspects, since these represent some of the most important issues that easyJet can have an immediate impact upon.