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Other Papers on :Toyota

Other Papers on :Relationship Marketing

P/M/335. Analysis of Customer-Oriented Approach in Toyota

(2005, 3000 words)

The paper seeks to define the role of the customer in today's businesses undertaking a study of customer-oriented approaches. The concepts of marketing, custom services and customer centrality are discussed and illustrated using the example of the Toyota company. Conclusions are made about competitive advantages of a customer- and marketing-oriented business highlighting the importance of customer retention.
 
   
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