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Other Papers on :Walt Disney

Other Papers on :CRM

P/M/334. Customer Relationship Management (CRM) at Disney

(2004, 4000 words)

The paper deals with the issues of customer relation management (CRM) illustrating it with the example of Walt Disney customer relationship strategies. The reasons for the falling attendance of Disney parks are outlined; CRM tactics and strategies are discussed, including the implications of the Disney brand, the use of technology, etc.



 
   
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