P/M/32. Customer Dynamics.

Question One: Theoretical aspects which influence consumer behavior are identified and subsequently applied to the potential development of °Kellog's All BranÜ cereal. Following this, trends which may impact on the consumer attitudes towards Kellogs All BRAN in the next 1-5 years are suggested and thus brought to light. Question Two: In this part of the report, other and more recent aspects of consumer behaviour are elucidated; their primary strength and weaknesses are identified. Also, an assessment of whether such additional aspects of consumer behavior can or cannot be applied to Kellogs All-BRAN is made accordingly. Question Three; Theoretical aspects of the role of consumer behavior in marketing strategy are discussed and then applied accordingly to the Marketing Mix of Kellogs'All-BRAN'. Question Four; The extent to whether or not consumer behavioral aspects forwards Kellogs All-BRAN can be changed and the viability behind such a potential change is examined and evaluated.