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Other Papers on :New media and online marketing

P/M/327. What do we know about online marketing?

(2002, 4000 words)

The paper touches upon the challenges of marketing management for service oriented industries. The definitions of 4Ps, 5 Is and 7Ps models are given and critically analysed. The implications of the Internet impact on the marketing mix are discussed highlighting the types and trends in internet marketing transactions. Information on online marketing of various companies is provided including recommendations about online pricing.
 
   
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