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Other Papers on :Marketing Dissertations

Other Papers on :Advertising

P/M/322. Marketing Dissertation. Advertising to Children

(2004, 18000 words)

This excellent dissertation covers one of the most popular marketing problems of all times: advertising to children. Dissertation provides extensive literature review coving issues like ethical aspects of advertising to children and the way advertising affects children. Methodology of research presents multi-method study which aims to assess the problem of advertising to children from various aspects and enables the author to draw important conclusions. This dissertation is linked with Project Proposal: P/M/323. Project Proposal. Advertising to Children.
 
   
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