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P/M/318. Market of business to business: risks and benefits

(2004, 3000 words)

The paper looks at the business of marketing exchanges, or the market of business to business. The functions of marketing planning are outlined with the focus on Bloomberg Business that is analysed within SWOT and Ansoff Matrix frameworks. The strategies of media advertising and market expansion are discussed; the target market segments (SMART) are outlined. Conclusions about the risks and benefits of the business are made and recommendations are supplied for the business management.



 
   
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