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Other Papers on :Marketing Theory

P/M/315. Ambiguities between trust constructs

(2003, 12000 words)

The paper seeks to eliminate the ambiguity of the term 'trust' in relation to antecedents and consequences. The reasons for studying antecedents the consequences of trust within business relationships are outlined. The controversies are analised in a dynamic perspective; the role of a trust construct as an antecedent or a consequence is defined. Antecedents and consequences of trust are categorized on the basis of the business trust studies. Cognitive trusts, behavioral trust and co-operation as anticipated trust are discussed.



 
   
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