P/M/314. Dissertation. Branding in the fashion industry

This dissertation aims to analyse and assess branding strategies of two companies operating in the fashion industry: Levis and Diesel and to investigate the degree of success of each branding strategy. Literature review of this dissertation discusses the concepts of branding, implementation of brands; brand building and development. Methodology of the dissertation uses questionnaires as the tool for primary data collection and analysis of findings enables the author to draw important conclusions on the topic of the research.