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Other Papers on :Relationship Marketing

P/M/313. Is relationship marketing always the right answer?

(2004, 3500 words)

This paper introduces the concept of relationship marketing ad argues whether relationship marketing, so popular in the recent years, is always the right answer for organisations. The paper includes theory of relationship marketing, concepts of relationship marketing, Strategic issues and implications in relationship marketing, process of relationship development between the company and the consumer, and investigation of possible drawbacks of the relationship. The paper contains number of theories of relationship marketing.



 
   
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