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Other Papers on :Direct Line

Other Papers on :Marketing Communications Plans

P/M/311. Marketing communication Plan for Direct Lines the breakdown service

(2004, 3000 words)

This report presents comprehensive Marketing communication Plan for Direct Lines the breakdown service and includes SWOT analysis of direct line, segmentation, targeting and positioning of Direct Line; strategy formulation, development of SMART objectives and creation of promotional strategy. Report also contains media plan, promotional budget and tools for evaluation and control. Contingency planning is also mentioned.



 
   
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