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Other Papers on :Marketing Dissertations

Other Papers on :Public Relations

P/M/310. Dissertation. Integration of Marketing and PR: Theory Vs Practice

(2004, 12000 words)

This dissertation concentrates on the integration between Marketing and PR and compares theoretical and practical points of view on the issue. This dissertation contains literature review, methodology and analysis of research findings. Primary research was conducted by collection expert opinions of industry specialists. Please contact us for further information on this dissertation.
 
   
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