P/M/308. Strategy and creativity: keys to successful leadership in Dell

The paper studies the effects of strategy on a company's success focusing on Dell Inc, a world wide designer, manufacturer and provider of computer technology and services. An overview of an interview with Michael Dell, the founder of the company, is given. The paper contends that rationality and rigid tradition can stifle creativity. The key features of creative leadership are outlined. The issues of strategy formation, change and application are examined; the role of Chief Executive Officers (CEOs) is analysed; the terms 'strategic mission' and 'strategic vision' are discussed and the differences between 'manager' and 'leader' are pointed out. In conclusion the paper outlines the basis principles of strategic direction and realisation.