P/M/305. Strategic Analysis of Geest and Tilmanstone

The paper looks at one of the UK leading fresh-prepared foods companies, Geest, and at its salad sector ­ Tilmanstone. The analysis of the company's strategies is conducted to highlight their strengths and weaknesses. The paper focuses on the Mission Statement that is studied on the basis of the Polygon of Purpose method developed by Chaharbaghi & Lynch. The analysis of the company's market environment, primary and support activities is performed. The paper concludes that Geest and Tilmanstone are able to cope with the arising problems, and gives several recommendations that may help the company to achieve market leadership. The paper consist SWOT, PEST, Porters 5 forces and Value Chain analyses.