P/M/303. Marketing plan for the East West Medical agency

The paper outlines a marketing plan for the East West Medical (EWM) agency which recruits professionals to the British health care system and to Central and Eastern Europe. The results of the research are based on the questionnaire distributed among potential recruits in Hungary and the Czech Republic, and on the marketing information about medical bodies obtained from the Internet. Macro- and microenvironmental analyses are carried out; products, places, activities, budgets and other relative issues are covered. The paper concludes that EWM is entering a highly competitive market; however, its business opportunities are very attractive.