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Other Papers on :Other Companies

Other Papers on :Strategic Marketing Analysis

P/M/291. The implication of marketing tools and concepts in the Not-For-Profit (NFP) sector for successful business.

(2003, 1300 words)

This report presents analysis of marketing excellence in the Not-For-Profit (NFP) sector. For this, the National Society for the Prevention of Cruelty to Children (NSPCC) is taken for scrutiny. The organizations strategy and operational plans are analysed to highlight whether the company is successful in the market. The marketing mixs ?6Ps (Process, People, Place, Pricing, Promotion, Philosophy) framework is used for this. Next, the benefits, which the NSPCC provides to other companies interested in partnership, are analysed. Finally, the paper evaluates the organisations marketing management in terms of cost effectiveness.



 
   
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