P/M/290. Is the emerging EU market favourable for international business development within Europe?

This paper examines the emerging Europes integration in terms of favourable conditions for international business development. First, the Maastricht treatys convergence criteria, such as the ´four freedoms" (the movement of people, goods, services and capital) are discussed in the light of fiscal and political benefits for European countries. Next, the opportunities and threats for international business are examined with showing examples of business development in some European countries. FDI, job places, culture and economical differences are also the cases to be considered there. Finally, the paper concludes by summarizing the discussed points and giving recommendations for successful business development in the integrated European market.