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Other Papers on :Royal Dutch/Shell Group

Other Papers on :Marketing Communications Plans

P/M/289. Marketing Communications Plan for ROYAL DUTCH/ SHELL

(2004, 3500 words)

This report provides comprehensive Marketing Communications Plan for ROYAL DUTCH/ SHELL. Report consists of the analyses of macro and micro environment of ROYAL DUTCH/ SHELL; aims and objectives of the plan, target market selection, development of marketing strategy; media planning and financial aspects as well as implementation issues,



 
   
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