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Other Papers on :Nestle

Other Papers on :Marketing Dissertations

P/M/288. Master Dissertation. Investigation of Brand Equity of Nestle

(2004, 20000 words)

This dissertation aims to investigate Brand Equity of Nestle and analyse the ways Nestle uses its Brand Equity to enhance its performance through line extensions. Literature review of the dissertation provides overview and analysis of UK confectionary market and theories of branding. This dissertation contains methodology and primary research which consisted of both qualitative and quantitative researches. Analysis of Findings section draws important conclusions regarding the study. Please contact us for more information on this dissertation.



 
   
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