P/M/273. One of the biggest challenges facing marketing is the fact that it is not currently valued or even understood at board level, in the vast majority of businesses. What changes do marketers need to make to be taken more seriously?
(2004, 3000 words)
This report analyses the reasons why marketing is being undervalued on board level in most of the companies and recommends the ways in which marketers can emphasise and prove the importance of marketing for it to be taken more seriously.
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