P/M/26. Customer Dynamics. Identify five contemporary perspectives of consumer behaviour. Example of Nike

Conclusion: From an individual perspective, it could be considered a key to personal growth and satisfaction within the marketplace, as well as to motivation and goal directed behaviour As a global citizen, Nike is acutely aware of the need to drive sustainability in everything they do. It begins with concept and design - and continues through the entire product lifecycle. The reach of sustainability extends into nearly every corner of Nike operations. For understanding consumer behaviour, they are turning their awareness into action by fusing environmental responsibility with certain job responsibilities. They scrutinize the environmental impact of their day-to-day operations and throughout every stage of the product lifecycle. Their long-term goal is for sustainability to become a part of their daily business decisions to help ensure the health of the natural environment for generations to come. Nike strives to not only bring value to their business, but to help ensure the vitality of the planet. They are accountable for their financial profits and are committed to addressing the environmental and social footprints they leave behind.