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Other Papers on :Royal Dutch/Shell Group

Other Papers on :Marketing Communications Plans

P/M/269. Marketing Communications Plan for Shell

(2004, 4000 words)

This report presents marketing communications plan for Shell. The aim of the plan is to increase Shell's market share of the Commercial Road Transport market. Report consists of problem definition; development of segmentation, targeting and positioning; branding strategies and integrated marketing communications strategy. Report is developing a set of promotional objectives and suggests marketing communications tools on how to fulfil them. Report ends with budget and plan evaluation.
 
   
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