P/M/268. Customer Relationship Management at Eircell Vodafone
(2004, 5000 words)
This report analyses Customer Relationship Management at Eircell Vodafone, Ireland's leading mobile phone operator. Report starts with definition of CRM, CRM in Telecommunications industry, analyses the importance of Customer Relationship Management for mobile phone operators and presents extensive analysis of Customer Relationship Management at Eircell Vodafone.
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