P/M/262. Marketing Communications Plan for North West Valley Sailing Club

This report presents comprehensive Marketing Communications plan for North West Valley Sailing Club (NWVSC). Report consists of the analysis of current and potential target market; business strategy of North West Valley Sailing Club; Internal analysis of the company; analysis of financial position; external analysis; resource analysis; stakeholder analysis and PEST analysis. After that report presents the outline of the most key issues for the company. Second part of the report outlines proposed marketing communications campaign, setting the objectives, formulating marketing and promotional strategies; developing segmentation, targeting and positioning for the company and outlining marketing communications tools, which it will be necessary to implement to achieve the objectives.