P/M/240. KFC's analysis and international expansion (US Focus)

This report uses Porter's 5 Forces framework to analyse the level of competition in the fast food restaurant business in both the U.S. and globally and to identify the geographic scope of competition in this segment. Secondly, from the perspective of KFC, report contrasts the "distance" of Brazil, Mexico, and Thailand as potential targets for entry or increased investment and recommends the market for KFC's international expansion.