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Other Papers on :French Connection and FCUK

Other Papers on :Retailing and Merchandising

P/M/239. Analysis of retail strategy of French Connection

(2004, 2500 words)

This report analyses current strategy of French Connection (FCUK) and provides recommendations for future strategy improvement. Strategic tools used for analysis are: competitor analysis; Marketing Mix, SWOT analysis; PEST analysis and customer profiling. Apart from that overview of French Connection (FCUK) as a company is being made.
 
   
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