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Other Papers on :Competitive Advantage

Other Papers on :Football Industry

Other Papers on :Marketing Dissertations

P/M/229. Dissertation. Branding as the source of Competitive Advantage

(2004, 8000 words)

The aim of this dissertation is to determine whether branding and brands are important for businesses to gain the competitive advantage on the market. To narrow down the topic dissertation focused on one industry (football). Dissertation provides extensive but focused literature review on branding and presents primary research (in the form of survey). For more information on this dissertation please contact us.
 
   
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