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Other Papers on :General E-Commerce

Other Papers on :B2B Internet Marketing

Other Papers on :Relationship Marketing

P/M/228. Relationship marketing and E-commerce in Business-to-Business marketing

(2004, 6000 words)

This report discusses the key issues in relationship marketing and e-commerce as they apply to Business-to-Business marketing; Supply Chain Issues; Relationship Marketing's role in Business-to-Business Markets; Transactional Marketing; (B2B) E-commerce; Key Issues and Attractions of B2B e-commerce. Lastly, real-life e-commerce example is being analyses with concepts being applied onto it.
 
   
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