P/M/221. Culture is a major issue in International Marketing. Critically evaluate the nature of culture and its impact on international marketing plans.

This report is assessing the impact of culture on the International marketing. Report consists of the following sections: Culture and its Definition, Various models of culture including Hofstede; Language, Religion, Values and Attitudes, Education, Social Organisations, Technology and Material Culture and Law and Politics. To provide practical examples report is outlining the impact of culture on the various brands: Unilever (International product Launch of Persil into the Chinese detergent market). Report outlines the PEST analysis of Persil in China, Porter's 5 forces analysis of Persil in China; adaptation of marketing mix of Persil in China.