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Other Papers on :Campaigns

P/M/190. Advertising campaign to fight against the HIV/AIDS in China

(2004, 4000 words)

This report presents advertising campaign aiming to fight HIV/AIDS in People's republic of China. Report outlines current HIV and Aids situation in China, gives objectives of the campaign, marketing and promotional strategies, tools, message, slogans and media to be used. Monitoring and control tools are selected to assess the progress.
 
   
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