P/M/168. Research Project: why do people purchase, or do not purchase online?

This project presents the large quantitative research, which was conducted to determine why some people haven't purchased online and if there is any potential to do so in the future. For those respondents, who purchased online, researcher aimed to find the period of time they have been using this service and also on the frequency they have been using it. The group of most popular good, purchased online was determined and the average price was identified. On the concluding stage researcher analysed the importance of different e-commerce characteristics: convenience, payment security, quickness and other factors which are vastly important for online shoppers. This project does not contain any literature review, however is very useful for those who write dissertation as the primary research collection and analysis.