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Other Papers on :Marketing Dissertations

Other Papers on :Advertising

P/M/157. Usage of images in advertising: does imagery have the ability to change attitudinal judgements of consumers about high and low-involvement products?

(2003, 16000 words)

This dissertation looks at the images in advertising, theories of imagery, Imagery in relation to Attitude formation and Behavioural Intentions and measurement of Mental Imagery and Attitudes. Positivist philosophy is adopted and Qualitative research is used to examine whether imagery does have the ability to change attitudinal judgements for high involvement and low involvement products. Further information about this dissertation is available on request.
 
   
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