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Other Papers on :Marketing Theory

P/M/155. Is marketing the science or art?

(2003, 2000 words)

This paper look at three schools of thought: marketing is a science, marketing is not a science and never will, and marketing is not a science, however recognition is only a matter of time. Analysis of these schools of thought was supported by the strong academic studies and theories. Lastly, conclusions were drawn by the writer on this matter.
 
   
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