P/M/149. Project Proposal: Consumer perceptions of shock advertising

This project proposal proposed the study into shock advertising. Study aims to identify shock advertising strategies and the extent to which they are used by organisations: emerging methods and trends; define shock advertising and it's purpose; identify correlations between consumer perceptions of shock advertising and whether this is a result of the respondent's age group or gender and to understand the potential origins of ethical perceptions and identify what sets of values or core beliefs might the consumer draw upon when contemplating the ethics of controversial practices in advertising today?