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Other Papers on :Nike

Other Papers on :Clothing and Apparel Industry

P/M/142. Analysis of Sports Apparel Industry and development of new strategies for improvement

(2003, 2500 words)

This report presents the analysis of the Sports Apparel Industry (Nike, Adidas, Reebok, Slazenger, Puma, Ellesse and Diadora), which includes Porter's 5 Forces analysis and investigation of competition. Secondly, paper develops the strategy for the small company to succeed on this market. This strategy is mainly based on the good segmentation, targeting and positioning. Differentiation factor was also found to be important.
 
   
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