P/M/140. Discuss how new technologies such as Internet will affect traditional marketing communications

This paper discusses how new technologies have affected and will affect marketing communications. It starts by discussing the new technologies, their impact and threats to traditional marketing communications. Review of the current literature suggest how marketing communications (Advertising, Personal selling, Sales promotions, Public Relations, Direct Marketing) will be affected by the new technology. Conclusions are drawn upon the significance of adaptation and usage of new technologies for the businesses to survive.