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Other Papers on :Ford

Other Papers on :CRM

P/M/137. Customer Relationship Management (CRM) strategy of Ford (UK)

(2003, 1500 words)

This paper aims to analyse the Customer Relationship Management (CRM) strategy in Ford (UK). Paper starts by the introduction into Customer relationship management and issues involved in it, theory Vs practice perspective of CRM. Ford's CRM strategy will be discussed by using several important questions: has the organisation managed to implement CRM? Which are the components of the CRM process? What are the capabilities deployed to facilitate CRM implementation? By addressing these central issues and questions, this paper shall provide an illustration of Ford's CRM strategy.



 
   
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