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Other Papers on :Marketing Communications Plans

P/M/130. Marketing Communications Plan for the new degree programme

(2003, 4500 words)

This paper presents the marketing and business analysis of the target audience (students) for the new BA programme in Golf Management. Integrated marketing communications plan is developed, which includes corporate, marketing and promotional objectives, marketing strategy, marketing communications and promotional tools, media plan, promotional budget allocation and monitoring and control tools.
 
   
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