P/M/129. How does TV advertising affect children?

This paper examines the extent to which children are capable of recognizing advertising's intent, their use of cognitive defences, adolescent attitudes towards commercials and if certain parental styles are more synonymous with mediating the advertising's messages. One of the main areas of contention is that many scholars have criticised previous studies identifying that the intricate subject matter warrants significant changes to the methodological approaches adopted. The project concludes by linking the literature review with proposals for future research within the field.